Palate by BlackOak | Restaurant Marketing That Actually Works

Why we exist

You built this place to feed people. To host them. To give them a night they'd remember.

We become the voice behind it. The story, the photos, the words that reach the people who'd love you if they knew you existed.

You perfect the plate. We carry the word.

What our clients say.

They got what we were building and helped us say it out loud. The reach has been real.

Steven Schwoerer Howling Rabbits Beerworks

In our first month at LUMA, we gained over 2,000 followers across Facebook and Instagram. Their influencer program helped us reach 250,000 local accounts. The momentum is unreal.

Joseph Salinas LUMA Cocktail Lounge

They built our brand from day one, and it grew faster than we planned.

Jorge Santana Santana Nutrition

Creative, innovative, and detail-obsessed. They've made a real difference for Smokin' Moon.

Joseph Salinas Smokin' Moon Barbecue & Beer Garden

2025, in review.

What a year of restaurant marketing looks like.

Ready to be in the 2026 reel?

Book a strategy call →

The details that fill the room.

VideoShort-form that fills tables.

DesignSpecials, drops and menus, on brand.

PhotographyPlates and rooms worth the trip.

Howling Rabbits bartender pouring a beer

Revenue-based case studies

Taco Tuesday Turnaround

Sip n' Tell
Taco Tuesday

Thirteen hundred dollar Tuesdays. One upgraded offer. Forty-eight hours later, the same night did forty-five hundred.

Tuesday Revenue 0.0× Revenue on a single night

BaselinePush LiveTuesday Night

$1,300

Previous Tuesday Average

$4,500

Revenue That Tuesday

+246%

Revenue Lift

48 hrs

Launch To Result

The play

Upgrade the offer

They already owned Taco Tuesday. We rebuilt it into a combo their city could not ignore, stacked with drink specials.

Build the creative

A fresh set of on-brand assets made for the offer itself, not retrofitted from last week's posts.

Put it in front of the city

Targeted paid media across their market, all of it pointed at one night.

Time the push

Stories and reshares landing 24 to 36 hours before doors opened Tuesday.

Themed Brunch Series

LUMA Cocktail Lounge
Sunday Brunch

Eleven hundred dollar Sundays. Then we themed them. Two events, both sold out, both past five thousand.

Sunday Brunch Revenue 0.0× Revenue per themed brunch

Regular SundaySwift BrunchDrake Brunch

$1,100

Previous Sunday Average

$5,000+

Net Revenue Per Event

+354%

Revenue Lift

Sold Out

Both Events

The play

Borrow the moment

Taylor Swift was everywhere that week. We built the room around her while the culture was still paying attention.

Theme the bar

A cocktail menu named for her albums, her songs, and whatever she was in the headlines for.

Dress the room

Decor through the whole space, a live DJ on her catalog for the full event, her videos on every screen.

Run it back

Same principles in October with Drake. Same sold-out room, same numbers.

March 2026 · Month One on Meta

LUMA Cocktail Lounge
Reservations

Twelve hundred dollars on Meta. Eighty-plus tables traced directly to the ads. Organic ran daily on top of that, uncounted.

Meta Ads to OpenTable 0+ Booked directly from the campaign

Week 1Week 2Week 3Week 4

$1,200

Meta Ad Spend

80+

Direct From The Campaign

$15

Cost Per Reservation

$8,000

Est. Revenue, Conservative

The play

Fund the test

Twelve hundred dollars on Meta. The first month of real paid spend behind the room.

Post underneath it

Organic content daily that month, so every ad landed on a page that looked alive. Whatever it booked on its own is not in the eighty.

Shorten the path

Ads straight to the LUMA site, booking through OpenTable. Every one of those eighty traces back to the campaign.

Do the math

At two guests a table and a $50 average check, eighty reservations model to roughly $8,000, about 6.7× the spend. Parties of ten and twenty only move it up.

Engagement-based case studies

December 2025

El Taco
Mañanero

One month of full-service social media across Facebook and Instagram. From zero brand momentum to millions of impressions.

Facebook +0% Growth in thirty days

Day 1Day 15Day 30

7.9M

Total Views

6.0M

Unique Viewers

48.9K

Profile Visits

6,200

New Followers

Instagram +0% Growth in thirty days

Day 1Day 15Day 30

1.1M

Total Views

871.8K

Reach

2,500

Profile Visits

286

New Followers

Influencer Collab

Howling Rabbits
Beerworks

One collaboration with Freddsters. Four posts. Zero ad spend. Proof that the right voice beats the right budget.

Freddsters Collab 0× Engagement vs. standard posts

Post 1Post 2Post 3Post 4

200K+

Total Reach

50.5K

LUMA
Cocktail Lounge

Full marketing system from opening day. Ten months of paid ads, plus a 90-day organic content window.

Paid Ads 0.0M Total impressions in ten months

May '25Oct '25Mar '26

1.7M

Impressions

379K+

Unique Reach

10 mo

Campaign Duration

FB + IG

Platforms

Organic 0K Views in ninety days

Day 1Day 45Day 90

824K

Total Views

7.2K

New Followers

+46.4%

Follower Growth

4.6K / 2.6K

IG / FB Split

30-Day Paid Sprint

Smokin' Moon
BBQ & Beer Garden

Five hundred dollars. Thirty days. A dime per follower.

Paid Campaign 0+ New followers in thirty days

Day 1Day 15Day 30

5,100+

New Followers

$500

Total Ad Budget

$0.10

Cost Per Follower

30 days

Campaign Duration

Palate by BlackOak restaurant social media results

Our practice

One obsession.
Restaurants.

Every restaurant we work with was built for a reason. A history, a concept, a way of serving people that deserves to be known. Our job is to carry that story across every medium your guests will see. We work exclusively with independent, full-service restaurants.

01

Brand story and concept

Understanding what you built, and why.
02

Strategy for your market

A plan to reach the locals who'd love you if they knew.
03

Photo, video, and design, in-house

Monthly media days at your restaurant. A full social team behind it.
04

Paid ads

Meta, Google, and TikTok, tuned to your goals and budget.
05

Operator-side consulting

Guidance from someone who's stood behind the bar and run the room.
06

Systems that ship every month

Events, specials, happy hour, hiring, all told consistently.

When someone walks in, the room should feel like the story that brought them there.

One core offer

The Full House Program.

Your whole story, everywhere.

One program, done for you, built for the operator who is done being their city’s best-kept secret.

Consulting

Up-to-date tactics

Monthly strategy call

Monthly performance report

Content

Content strategy & calendar

Up to 30 posts per month

Captions + publishing

Creative

Graphic design

Photography

Short-form video editing

Production

Reach

Meta + Google Ads

Community management

Website + maintenance

Your Restaurant

Every month

Everything on this map is part of the Full House Program, applied to every client, consistently, month to month.

Book a strategy call

30-min call. We'll map the program to your room.

One industry.
One team.

Luis Alonso Robles

Founder & Operator

Leads strategy and creative direction across every account.

Aylin Robles

Content Operations Manager

Owns distribution and quality control: right platform, right audience, maximum organic reach.

Linda Duarte

Social Media Manager

Runs client content calendars end-to-end.

Santiago Agudelo

Lead Graphic Designer

Owns every branded asset: menus, ad creative.

Juan Bermudez

Lead Video Editor

Short-form video crafted for every purpose, across every client.

Mariana Alvarez

Video Editor

Refines every short-form cut until it is publish-ready.

Marketing built for restaurants.

The rooms we get to be part of.

What our clients say.

2025, in review.

The details that fill the room.